Ships Itself watches your users, builds your roadmap, and ships the fixes. The AI product manager for developers who built something — and need what comes next.
No credit card required · Free forever tier
Paste this into your coding agent to get started
Read https://shipsitself.com/setup and follow the instructions to set up Ships Itself
The Problem
You shipped your app. But is it working for users? Are they hitting bugs? Dropping off? You have no idea — and no product team to figure it out.
How It Works
Connect your product and repo once. Ships Itself turns scattered user evidence into a ranked, reviewable stream of improvements, then measures what happened after each change ships.
Add your repo, live site, product goals, target users, and the outcomes that matter to you.
Bring together in-product feedback, voice notes, PostHog behavior, Sentry errors, and GitHub context.
AI deduplicates and clusters related signals. Every opportunity stays linked to the reports and data behind it.
A living roadmap weighs reach, severity, product fit, confidence, and effort — and explains why each item moved.
Choose recommend-only, one-click PR, or bounded autonomy. PRDs, tests, approval gates, and risk limits stay visible.
Link the shipped change to its outcome, feed the result back into the evidence, and rerank what should happen next.
A real cycle
42% checkout drop-off + three user complaints become one evidence cluster, then a ranked fix and scoped PRD, then a tested PR. After release, the conversion result feeds the next roadmap decision.
Features
The full loop: signals in, improvements out.
One-click feedback widget, voice companion, analytics integration, and error tracking — all feeding one system.
Live, stack-ranked roadmap with ROI scores. Every item has an evidence trail, thinking trace, and full PRD.
Automatically writes product requirements grounded in your actual codebase and user signals.
One click creates a PR via your coding agent. Full autonomous mode approves, builds, tests, and merges.
Configurable risk thresholds, daily improvement caps, and full audit trails for every automated change.
AI observer that listens during real sessions. Catches frustrations and feature requests users won't type.
Get started in 60 seconds
Connect your repo and get an AI-powered roadmap. Set up via the web, or paste the prompt below into your coding agent.
No credit card required. Works with any codebase.
For AI coding agents
Your agent connects your repo, scans your codebase, and opens your dashboard. No browser signup needed.
Paste into your coding agent
Set up Ships Itself for this project. Get my GitHub token with "gh auth token", then call POST https://shipsitself.com/api/cli/init with Authorization: Bearer GITHUB_TOKEN and body: {"repo_url": "THIS_REPO_URL", "site_url": "PRODUCTION_URL"}. Open the dashboard_url from the response.Uses your GitHub token to auto-create an account. Your agent detects the repo URL automatically. The dashboard shows your AI-generated roadmap within minutes.
Early access
Every proposed roadmap item keeps the signals and reasoning that led to it.
Start with recommendations and explicit approval gates before enabling implementation.
Project safety limits keep automated work scoped, tested, and auditable.
Pricing
Simple pricing. No per-seat charges. Cancel anytime.
For solo devs testing the waters.
Roadmap + one-click implement + analytics.
Full self-improving software.
Free for 1 project. Setup takes 5 minutes. First roadmap items appear within 24 hours.
Get Started Free →No credit card required